Who it serves
Consumers, retailers and customers using food products or ingredients.
How the business works
The business combines sourcing, processing and distribution. Product mix, sales channels and selling prices relative to inputs affect margins.
What drives this activity
Consumption, raw material costs, selling prices, distribution and working capital.
The business in practice
Selected products, companies and assets from corporate publications.
- A core product in different versions
An alfajor combines biscuits, filling and an outer coating. Havanna offers chocolate, meringue, walnut and other versions, individually and in boxes. The range serves immediate consumption as well as takeaway and gift purchases.
Havanna · alfajor rangeConsulted
- A channel for corporate gifts
The corporate-sales channel supplies Havanna products to companies buying gifts. It complements sales to individual café visitors: the buyer is an organisation and recipients receive the products as presents.
Havanna · corporate salesConsulted
Its place in Havanna
Havanna connects branded food products with retail and consumption locations. Products and cafés represent different business functions: processing, distribution and the in-store experience.
Economics of the whole company
Business economics · explained by La Plata
Customers, operations & revenue
Havanna combines branded food manufacturing with a café and shop experience. Alfajores and other products can be bought for immediate consumption or takeaway. The brand connects both uses, while production, distribution and store operations have different costs and decisions.
What shapes business performance
Consumption, tourism and seasonality can change the mix of store and product activity. Ingredients, packaging, rent and staffing affect channel margins. Outlet numbers alone do not establish company revenue; the economic role and terms of each format matter.
